Types of Podcasting: Which Format is Right for You as a Creator?

Podcasting has exploded in popularity.

It has become a powerful medium for storytelling, education, and community building. 

According to Riverside, over 450 million people listened to podcasts in 2023, with numbers expected to reach 619 million by 2026.

The market is projected to be worth $17.59 billion by 2030, making now a great time to start a podcast.

But with so many formats available, interview-based, solo, narrative, panel discussions, and more.

How do you choose the right one for your content and audience? 

In this guide, we’ll break down the different types of podcasting formats to determine which one aligns best with your goals as a creator. 

9 Types of Podcasting Formats

1. Solo Podcasts

This is the easiest way to start. It’s just you and a microphone, sharing insights, stories, or expertise on a topic you’re passionate about. This format works well for personal branding, coaching, or storytelling.

Best for: Thought leaders, educators, or anyone with a strong voice and clear message.

2. Interview Podcasts

One of the most popular formats, interview podcasts involves a host speaking with guests. The goal is to bring new perspectives, insights, or experiences to the audience.

Best for: Networking and expert content.

3. Conversational (Co-Host) Podcasts

This format features two or more hosts discussing topics in an informal, back-and-forth style. It feels natural and engaging, making listeners feel like they’re part of the conversation.

Best for: Casual discussions, comedy, or industry-specific deep dives.

4. Educational/Informative Podcasts

These focus on teaching listeners something new. They can be about history, science, business, or any niche topic that provides value.

Best for: Thoughtful content creators looking to share knowledge and research.

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5. Storytelling/Scripted Podcasts

Perfect for fiction lovers and true crime fans, these podcasts follow a structured narrative. They can be heavily produced with sound effects and voice actors or simple readings of well-crafted stories.

Best for: Writers, journalists, and creative storytellers.

6. News and Current Events Podcasts

If you love staying updated on the latest trends, a news podcast is a great format. It can be daily, weekly, or even breaking news as it happens.

Best for: Journalists, political commentators, and industry experts.

7. Panel Discussion Podcasts

This format involves multiple guests discussing a topic, often with a moderator guiding the conversation. It’s great for in-depth discussions with different viewpoints.

Best for: Debates, business insights, and expert roundtables.

8. Fictional/Audio Drama Podcasts

Think of this as a radio drama for the modern era. These are highly produced podcasts that tell immersive fictional stories with sound design and multiple voice actors.

Best for: Writers and production teams looking to captivate audiences with storytelling.

9. Repurposed Content Podcasts

Many businesses and content creators turn their existing videos, webinars, or blog posts into podcast episodes. It’s a smart way to maximize content reach.

Best for: Brands, marketers, and educators.

Which Type is Right for You?

If you’re starting out, solo or interview podcasts are easy entry points. If you want to entertain, storytelling or fictional podcasts may be your path. The key is choosing a format that matches your strengths and audience interests.

Podcasting is about consistency and engagement. No matter the type you choose, focus on delivering valuable content in a way that keeps listeners coming back.